Dulux Decorator Centre pledges to protect the bay

Living Seas volunteers conducting a beach clean

Living Seas volunteers conducting a beach clean

Dulux Decorator Centre Cardigan has announced a six month partnership with The Wildlife Trust of South and West Wales (WTSWW) Cardigan Bay Marine Wildlife Centre to help to protect and preserve the bay for generations to come.

The new store, which opened last month on Pentood Industrial Estate, has teamed up with the charity to keep Cardigan Bay beautiful for locals, visitors and wildlife.

Dulux Decorator Centre is part of the AkzoNobel group and is dedicated to sustainable solutions from production to in-store processes. As well as its pledge to help protect the bay, the store also offers paint recycling in the branch to further support sustainability in the area and the store team will become regulars on the beach, assisting with clean ups throughout spring and summer when it’s safe to do so.

In addition, the collaboration will help to facilitate marine litter workshops to take place with local families and community groups to educate people about the importance of looking after Cardigan’s coast lines.

Laura Evans, Project Officer at WTSWW Cardigan Bay Marine Wildlife Centre said:

“The partnership with Dulux Decorator Centre is more than just a donation, although they’re always gratefully received!  The commitment from the store and its team enables us to commit both funds and other resources to keep the Bay clean. The work we’re doing together will deliver for the whole community and highlights how aligned we are as organisations in wanting to protect our local environment.”

Noel Prince, store manager of Dulux Decorator Centre Cardigan, said:

“As a business, from top to bottom, sustainability is at the heart of everything we do so finding a cause close to our hearts was important. The team are all local to the area and know what a difference the Marine Wildlife Centre makes to the community so it was a natural fit - from both a business and personal perspective - to join up our efforts.

“The Cardigan Bay Marine Wildlife Centre do an amazing job and in helping spread the message about being environmentally friendly, we will all benefit. The whole team is looking forward to getting stuck in to make a real difference.”

Since opening last month, the Dulux Decorator Centre Cardigan, which offers a wide range of paint, accessories and wallcoverings under one roof, has already taken part in a beach clean - aided of course by the iconic Dulux dog - and shared sustainability materials with the Marine Wildlife Centre at New Quay.

For full details about products on offer, opening hours and how to contact the store team visit the website.