Award for Wildlife!

Congratulations to The Wildlife Trust of South and West Wales’ Living Seas Wales team on winning the Pembrokeshire 'Tourism Business Innovation Award’ for their Sea Wales 7D augmented reality (AR) experience and Roadshow events.

The award was presented to The Wildlife Trust at the prestigious Pembrokeshire Tourism awards evening at Meadow House Holiday Park, Amroth. The evening was hosted by popular Radio Presenter Andrew ‘Tommo’ Thomas and celebrated the very ‘best of business’ in and around Pembrokeshire.

Gina Gavigan, Marketing and Development Manager at The Wildlife Trust of South and West Wales (WTSWW) said:

“We are absolutely delighted to have won the ‘Business Innovation’ category at the Pembrokeshire Tourism Awards for our Sea Wales experience and marine Roadshow events. Our unique (AR) experience; Sea Wales7D has raised awareness of some of the amazing marine wildlife that call Wales home and inspired thousands of local residents and visitors to Wales to care and more importantly take action for our precious wildlife. Using innovative technology and creating ‘WOW’ experiences is a great way to highlight our important conservation work and research to a wide audience. We would like to thank Pembrokeshire Coast National Park Authority for sponsoring the Innovation Award category.”

Sea Wales 7D is an innovative group experience which lasts approx. 6 minutes. Using the very latest in augmented reality 7D technology users step into the mobile 7D Dome to experience the unexpected! They feel like they’ve been transported to a wild Welsh coastal location. The 7D augmented reality technology allows the user to have a completely unique ‘sense of discovery’’ focusing on our Welsh coast and marine wildlife.

Realistic CGI animation, an overlay of sound, wind and water spray literally brings the experience to life as users get up close and personal to a variety of amazing marine wildlife including Bottlenose Dolphins, Puffins, Seals, Porpoise and a Thresher Shark. When with Dolphins and Thresher shark leap out of the water users get wet!

Pembrokeshire Coast National Park Authority Chairman, Cllr Paul Harries said:

“It is great to see innovative technology being used to promote the conservation of marine wildlife and habitats in protected areas such as the National Park. This campaign brings the best of Wales’ marine life alive for residents and visitors who may not otherwise have a chance to experience it and raises awareness of the positive steps they can take to help the issues facing our oceans.”

Living Seas Wales is a partnership project of WTSWW and North Wales Wildlife Trust and funded by the Welsh Government’s Tourism Product Innovation fund, The National Lottery Heritage Fund and players of People’s Postcode Lottery.

Check out the Wildlife Trust’s Living Seas Wales website for videos and information on events.