A Report on our 30 Days Wild Campaign

#30DaysWild Campaign

#30DaysWild Campaign

30 Days Wild

30 Days Wild

Our #30DaysWild took place throughout the month of June and encourage people to get in touch with their wild side by taking part in a 'random act of wildness' every day for 30 days. A random act of wildness could be anything to do with nature and wild places from following a butterfly and taking a photograph of something blue, to writing to your local mp about a current wildlife issue or becoming a member of your local Wildlife Trust. Here is a brief report of how the campaign went, some fun facts from the nationwide campaign are bullet pointed below:

  • Before commencing 30 Days Wild, WTSWW were in the top 20 for sign ups (No.18) out of the 47 UK wide Wildlife Trusts
  • Within the first week of June the campaign was trending nationally on Facebook and was receiving 4000 tweets daily (matching 2015’s BBC Springwatch transmission day)
  • More than 25,000 individuals and families signed up online
  • More than 2,000 schools/classes signed up, with 1,000 receiving a pack
  • On average, someone tweeted about 30 Days Wild every  3.5 seconds
  • We have had nearly 48,000 tweets using #30DaysWild since June 1st
  • We have had (anecdotally) about 10 reports on social media of people becoming members due to the campaign
  • We reached (in theory!) over 1,500,000 Random Acts of Wildness carried out around the UK!!

WTSWW's social media posts on Facebook reached approximately 80,707 people and had an engagement of approx 27,132 people. On twitter we had approx 205,700 impressions for the month of June and our three #30DaysWild videos had a total reach of 6,673.

In the build up of #30 Days Wild a video was shared on May 28th from The Wildlife Trusts with a silhouette of a boy running through nature with a fast countdown of the 30 Days Wild number graphics.

Now that the campaign has finished we will schedule a post every now and again encouraging people to stay in touch with their wild side and continue to seek out random acts of wildness whenever they can for #365DaysWild.

Hopefully this will push an even larger following for next year.